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Author Goodman, Andrew E.

Title Winning results with Google AdWords / Andrew E. Goodman.

Publication Info. Emeryville, Calif. : McGraw-Hill/Osborne, 2005.

Copies

Location Call No. Status
 Manchester, Main Library - Non Fiction  658.872 GOODMAN    Check Shelf
 South Windsor Public Library - Non Fiction  658.872 G62W    Check Shelf
Description xx, 352 pages : illustrations ; 23 cm
Note Includes index.
Contents Pt. The paid search opportunity. How big is this market? The rapid rise of paid search -- A $4 billion afterthought: how Google entered the advertising market -- Pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords -- AdWords basics -- Setting up ad groups -- Pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features -- Writing winning ads -- Big-picture planning and making the case to the boss -- Expanding your ad distribution: opportunities and pitfalls -- Pt. 4. The next level: winning the AdWords game. Tracking users after they click -- Increasing conversion rates -- Online targeting past and present (and maybe the future)
Subject Internet marketing.
ISBN 0072257024 paperback
Standard No. 9780072257021
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