| Edition |
2nd edition. |
| Description |
xxiv, 772 pages : illustrations ; 24 cm |
| Series |
For dummies |
|
--For dummies.
|
| Note |
Previous edition: 2019. |
|
Includes index. |
|
"Learning made easy" -- Cover. |
|
"9 books in one!"--Cover. |
| Summary |
Develop and refine your comprehensive online marketing plan. With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide,you'll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. |
| Contents |
Introduction -- Creating your digital marketing strategy -- Understanding the importance of the customer experience -- Marketing using Artificial Intelligence (AI) -- Dipping into content creation -- Implementing channel promotions -- Targeting your work with influencers -- Meta/Facebook/Instagram marketing -- Deploying other social media -- Analyzing data for success. |
| Subject |
Internet marketing.
|
|
Marketing.
|
|
marketing. (CStmoGRI)aat300054673
|
|
BUSINESS & ECONOMICS / E-Commerce / Digital Marketing.
|
|
TECHNOLOGY & ENGINEERING / Electronics / Digital.
|
|
BUSINESS & ECONOMICS / International / Marketing.
|
|
Marketing (OCoLC)fst01010167
|
|
Internet marketing (OCoLC)fst00977272
|
| Genre/Form |
handbooks.
|
|
handbooks. (CStmoGRI)aatgf300311807
|
|
Handbooks and manuals (OCoLC)fst01423877
|
|
Handbooks and manuals.
|
| Added Title |
Digital marketing all-in-one for dummies |
| ISBN |
9781119931959 paperback |
|
1119931959 paperback |
|
