Edition |
First edition. |
Description |
xx, 316 pages ; 20 cm |
Contents |
Sixteen Candles and shrewd waitresses : what people buy -- From kissing in China to Graceland : planning and preparing -- Hogs, apples, and writers' underwear : communicating -- Two key skills : listening and speaking -- From Robin Williams to Dr. Jekyll : relating -- Flying wigs, snakes, and demons : attitude and beliefs -- Sex (finally), and other important stuff : tactics and habits -- The $18 million sandwich and the dinosaur : successes and delightful failures -- Three thoughts, one wish. |
Subject |
Communication in marketing.
|
|
Self-presentation.
|
|
Advertising agencies -- Marketing.
|
Added Author |
Clifford, Christine K., 1954-
|
Added Title |
You, incorporated |
|
Art of selling yourself |
ISBN |
0446578215 |
|
9780446578219 |
|