| Edition |
4th ed. |
| Description |
xxxii, 398 pages : illustrations, map ; 23 cm |
| Note |
Includes index. |
| Contents |
List of tables -- Life of figures -- Foreword -- Acknowledgments -- Introduction -- The book's approach -- Who is the book for? -- What's in the book? -- The commonalities -- The differences -- Doing business -- What's new about this edition? -- How to use the book -- Summary -- pt. 1. The commonalities -- 1. Winning the trade game -- Global opportunities -- U.S. deficits and surpluses -- What is an import/export business? -- Where do importers and exporters trade? -- The World Trade Organization (WTO) -- Cyber trading -- World Trade Centers Association (WTCA) -- Trade integrations -- Why get into trade? -- Success stories -- 2. Launching a profitable transaction -- Terminology -- Homework -- Choosing the product or service -- The personal decision -- The technical marketing decisions -- What is world class? -- Making contacts -- Market research -- Exporter checklist -- Importer checklist -- What's the bottom line? -- Initial quotations -- Terms of sale -- The market channel -- Pricing for profit -- 3. Planning and negotiating to win -- The market plan -- Segmenting the market -- Macro segmentation -- Micro segmentation -- Executing the market plan -- Personal sales -- Trade shows (fairs) -- Trade missions -- Special missions -- Seminar missions -- Industry-organized, government-approved trade missions -- Catalog shows and video/catalog exhibitions -- Trade show central -- Advertising -- Distributors -- Overseas trader's checklist -- Trading partner's checklist -- Negotiations -- Preparations -- Agreeing to a contract -- Foreign Corrupt Practices Act (FCPA) -- Tips and traps of culture -- What is culture? -- The nine elements of business culture -- Practical applications -- Tips for women -- About jokes -- Intellectual property rights -- Patent registration -- Trademark registration -- Communications -- Travel -- 4. Selling with e-commerce -- The Internet and your business -- Getting started -- Blogging -- You can create your own Web site -- Getting out there -- Finding foreign markets -- Finding foreign buyers -- Government procurement -- Pricing and marketing your products -- Marketing techniques -- Communications -- Getting paid -- Keeping in touch -- What about the future? -- E-commerce law -- Further readings -- 5. Completing a successful transaction -- Financing -- E-banking -- Forms of bank financing -- Factors -- Other private sources of financing -- Avoiding risk -- Agency/distributor agreements -- Physical distribution (shipping and packing) -- Documentation -- The documents -- 6. How to set up your own import/export business -- The mechanics of start-up -- The 10 commandments of starting an overseas business -- The business plan -- |
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pt. 2. The differences -- 7. Exporting from the United States -- Government support -- Information sources -- Export prospects -- Freight forwarding -- Export controls -- Where to get assistance -- "Made in USA" -- Tax incentives for exporting -- How to gain relief from unfair import practices -- Export cities -- What are export cities? -- How do export city clusters work? -- 8. How to import into the United States -- World Customs Organization (WCO) -- Homeland Security -- Government support -- Import information sources -- Customs house brokers -- Surety bonds -- Drawback -- Automated brokerage interface (ABI) -- How to become a customs broker -- Getting through the customs maze -- The four-step entry process -- Customs service responsibilities -- The harmonized system -- Case study : guitars -- Import quotas -- Special import regulations -- Customs bonded warehouse -- |
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pt. 3. Doing business in the globalized world -- 9. Dong business through world trade centers -- Background -- Headquarters -- What is a world trade center? -- WTCA services and member benefits -- 10. Doing business in the integrated Americas -- Free trade areas -- Expanded NAFTA -- Key provisions -- Transformation : maquiladoras, foreign trade zone (FTZ), bonded warehouse -- Maquiladora implications -- Other existing trade arrangements -- 11. Doing business in an integrated Europe -- The European Union (EU) -- Doing business in Russia -- Further readings -- 12. Doing business in Africa -- African trading potential -- American partnership for economic growth -- Useful nation-by-nation business information -- Funding sources -- Key contacts and Web sites -- 13. Doing business in China and India -- People's Republic of China (PRC) -- India -- 14. Doing business in the Middle East -- Nation-by-nation information -- Business protocol -- 15. Doing business in the Asian Pacific basin -- Background -- Nation-by-nation information -- Regional integration -- Asia-Pacific Economic Cooperation (APEC) -- Further readings and additional information -- 16. 20 keys to import/export success -- Appendix A -- Appendix B -- Glossary -- Index. |
| Subject |
Trading companies -- Handbooks, manuals, etc.
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International trade -- Handbooks, manuals, etc.
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Exports -- Handbooks, manuals, etc.
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Imports -- Handbooks, manuals, etc.
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New business enterprises -- Handbooks, manuals, etc.
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| ISBN |
9780071482554 |
|
0071482555 |
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