LEADER 00000cam  22000004a 4500 
001    ocm50243751 
003    OCoLC 
005    20041110102530.0 
008    020722t20032003maua     b    001 0 eng   
010      2002011666 
015    GBA3-Z9283 
019    51194859 
020    1578518261|qalkaline paper 
035    (OCoLC)50243751 
040    DLC|beng|cDLC|dUKM|dSYB|dOCLCQ|dSTJ 
042    pcc 
049    STJJ 
050 00 HF5415.32|b.Z35 2003 
082 00 658.8/342|221 
092    658.8342|bZ22H 
100 1  Zaltman, Gerald. 
245 10 How customers think :|bessential insights into the mind of
       the market /|cGerald Zaltman. 
264  1 Boston, Mass. :|bHarvard Business School Press,|c[2003] 
264  4 |c©2003 
300    xxii, 323 pages :|billustrations ;|c25 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 291-310) and 
       index. 
505 0  Part I : Preparing for an expedition -- A voyage from the 
       familiar -- A voyage to new frontiers -- Part II : 
       Understanding the mind of the market -- Illuminating the 
       mind : consumers' cognitive unconscious -- Interviewing 
       the mind/brain : Metaphor elicitation : appendix -- 
       Interviewing the mind/brain : Response latency and 
       neuroimaging -- Come to think of it -- Reading the mind of
       the market : using consensus maps -- Memory's fragile 
       power -- Memory, metaphor, and stories -- Stories and 
       brands -- Part III : Thinking differently and deeply -- 
       Crowbars for creative thinking -- Quality questions beget 
       quality answers -- Launching a new mind-set. 
650  0 Consumer behavior|xPsychological aspects. 
650  0 Consumers|xPsychology. 
650  0 Marketing|xPsychological aspects. 
650  0 Creative thinking. 
994    01|bSTJ