Edition |
First edition. |
Description |
viii, 357 pages ; 25 cm |
Bibliography |
Includes bibliographical references (pages 329-344) and index. |
Summary |
"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"-- Provided by publisher. |
Subject |
Demand (Economic theory)
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Supply and demand.
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Consumption (Economics)
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Consumers -- Attitudes.
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Added Author |
Weber, Karl, 1953-
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ISBN |
9780307887320 hardback |
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0307887324 hardback |
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