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Author Doctoroff, Tom.

Title What Chinese want : culture, communism, and China's modern consumer / Tom Doctoroff.

Publication Info. New York : Palgrave Macmillan, 2012.

Copies

Location Call No. Status
 Bristol, Main Library - Non Fiction  658.8 D659    Check Shelf
 New Britain, Main Library - Non Fiction  658.8343 D65    Check Shelf
 Plainville Public Library - Non Fiction  658.834 DOC    Check Shelf
 Windsor, Main Library - Adult Department  658.8343 DO    Check Shelf
Edition First edition.
Description xiv, 258 pages : illustrations ; 25 cm
Note Includes index.
Contents The Chinese worldview -- Top down: doing business in China -- The new, old Chinese consumer -- Chinese society -- China and the world -- Epilogue.
Subject Consumers -- China -- Attitudes.
Consumers' preferences -- China.
Marketing -- China.
China -- Economic conditions -- 2000-
ISBN 9780230340305: $27.00
023034030X
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