| Description |
xxi, 230 pages, 8 unnumbered pages of color plates : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 209-219) and index. |
| Contents |
How to think deeply: a brief guide to overcoming your depth deficit -- Foundations of deep metaphors: how managers benefit from discovering consumer similarities -- Balance: how justice, equilibrium, and the interplay of elements affect consumer thinking -- Transformation: how changes in substance and circumstances affect consumer thinking -- Journey: how the meeting of past, present, and future affects consumer thinking -- Container: how inclusion, exclusion, and other boundaries affect consumer thinking -- Connection: how the need to relate to oneself and others affects consumer thinking -- Resource: how acquisitions and their consequences affect consumer thinking -- Control : how the sense of mastery, vulnerability, and well-being affects consumer thinking -- Deep metaphors at work: a strategy for workable wondering. |
| Subject |
Consumer behavior.
|
|
Metaphor.
|
| Added Author |
Zaltman, Lindsay H.
|
| ISBN |
9781422121153 |
|
1422121151 |
|
