| Description |
246 pages ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 233-239) and index. |
| Contents |
The review revolution - when everything is reviewable -- Why businesses hate reviews -- Bad reviews happen -- How reviews, even bad ones, are good for you -- Do this for great reviews -- Dealing with reviews: after the fact -- Dealing with reviews preemptively -- Business among "friends" -- The future of reviews -- Acknowledgments -- Notes -- Index. |
| Summary |
"In Everyone's a Critic, Bill Tancer draws on case studies, field research, and never-before published data to create the definitive guide for the business owner. He offers valuable insight for anyone seeking to make the most of their online consumer reviews, including the little touches that have outsized impact on positive reviews; how to deal with bad reviews; and how to spot reviewers who are trying to take advantage of you,"--Amazon.com |
| Subject |
Marketing -- Management.
|
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Customer relations -- Management.
|
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Business enterprises -- Reviews.
|
| ISBN |
9781591846383 |
|
1591846382 |
|
