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BookBook
Author Stinnett, Bill.

Title Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett.

Publication Info. New York : McGraw-Hill, [2005]
©2005
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Location Call No. Status
 Cheshire Public Library - Adult Department Lower Level  658.8342 STINNETT    Check Shelf
Description xxiv, 261 pages : illustrations ; 23 cm
Contents Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.
Subject Consumer behavior.
Selling.
Customer relations.
Customer loyalty.
ISBN 0071441883 paperback alkaline paper
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