Title Treasure hunt : inside the mind of the new global consumer / Michael J. Silverstein with John Butman.

Publication Info.

New York : Portfolio, 2006.

Copies

Location	Call No.	Status
New Britain, Main Library - Non Fiction	658.834 SI39	Check Shelf
Windsor, Main Library - Adult Department	658.8342 SI	Check Shelf

Description	xviii, 267 pages : illustrations, map ; 24 cm
Note	Includes index.
Contents	The bifurcating market -- The new middle-class consumer -- Cheap is good -- Spanning the poles -- All treasure, all the time -- When the calculus shifts -- In a pickle -- Nickels and dimes -- Left in the dust? -- Taking action.
Subject	Consumer behavior.
	Middle class.
Added Author	Butman, John.
ISBN	1591841232
Standard No.	9781591841234

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