LEADER 00000cam a22004934a 4500 
001    ocm50638636  
003    OCoLC 
005    20200613104717.0 
008    020912s2003    ilua     b    001 0 eng   
010      2002014926 
015    GBA2U3621|2bnb 
019    50877196 
020    0793159636|q(hc) 
020    9780793159635|q(hc) 
035    (OCoLC)50638636|z(OCoLC)50877196 
037    1181191|bQBI 
040    DLC|beng|cDLC|dQBX|dUKM|dBAKER|dBTCTA|dLVB|dYDXCP|dIG#
       |dHALAN|dTULIB|dOCLCF|dOCLCO|dOCLCQ|dI8M|dGTA|dOCLCQ|dCSJ
       |dOCLCQ|dCPO|dOCLCQ 
042    pcc 
049    STJJ 
050 00 HC79.C6|bB337 2003 
082 00 658.8/04|221 
100 1  Barletta, Marti. 
245 10 Marketing to women :|bhow to understand, reach, and 
       increase your share of the world's largest market segment 
       /|cMartha Barletta. 
260    [Chicago, Ill.] :|bDearborn Trade Publishing,|c©2003. 
300    xxviii, 253 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 241-244) and 
       index. 
505 0  Introduction: Unveiling the Market -- pt. I, Why Market to
       Women? : -- The power of the purse -- The differences that
       make a difference ; -- pt. II, The GenderTrends Marketing 
       Model--Why and How Women Reach Different Brand Purchase 
       Decisions : -- The GenderTrends marketing model: the big 
       picture view -- The star gender culture -- The circle and 
       compass: response to marketing contacts -- The spiral path
       : how women make purchase decisions ; -- pt. III, 
       Practical Applications: Strategies and Tactics : -- On 
       your mark: market assessment -- Get set: strategy and 
       tactical planning -- Go! Communications that connect -- 
       Face-to-face: sales and service -- Notes to the CEO ; -- 
       Appendix A : Eight Myths of Marketing to Women: The Myth 
       Resistor -- Appendix B: Gender Trends Geniuses: Follow-Up 
       from Sidebars -- Appendix C: The Best Resources in the 
       Business. 
520    The numbers don't lie. In today's extraordinarily 
       competitive environment, marketing to women is 
       unequivocally the fastest track to sales growth, share 
       dominance, and profit improvement. Women make 85 percent 
       of all buying decisions, the majority of corporate 
       purchasing agents and managers are women, and women 
       entrepreneurs account for 70 percent of new business start
       -ups. This book presents a compelling business case why 
       marketing professionals should allocate real dollars and 
       undivded attention to the largest untapped market in the 
       world- women. -- Publisher description. 
650  0 Women consumers. 
650  0 Marketing. 
650  7 Marketing.|2fast|0(OCoLC)fst01010167 
650  7 Women consumers.|2fast|0(OCoLC)fst01177530 
994    C0|bSTJ