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Author Westwood, John, 1947- author.

Title How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood.

Publication Info. London ; New York : Kogan Page Limited, 2019.

Copies

Location Call No. Status
 West Hartford, Noah Webster Library - Non Fiction  658.802 WESTWOOD    Check Shelf
Edition Sixth edition.
Description ix, 177 pages : illustrations ; 22 cm
Series Creating success
Creating success.
Subject Marketing -- Management.
BUSINESS & ECONOMICS / Careers / General.
BUSINESS & ECONOMICS / Marketing / General.
SELF-HELP / Personal Growth / General.
Marketing -- Management. (OCoLC)fst01010209
Other Form: Online version: Westwood, John, 1947- author. How to write a marketing plan Sixth edition. London ; New York : Kogan Page Limited, 2019 9780749486167 (DLC) 2018059317
ISBN 9780749484835 (paperback)
0749484837 (paperback)
9780749486167 (eBook)
9780749498832 (hardcover)
0749498838 (hardcover)
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