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Book Cover
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BookBook
Author Kennedy, Dan S., 1954-

Title The ultimate marketing plan : find your hook, communicate your message, mark your mark / Dan S. Kennedy.

Publication Info. Avon, Mass. : Adams Business, [2006]
©2006
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Copies

Location Call No. Status
 Middletown, Russell Library - Adult Nonfiction  658.802 KEN    Check Shelf
Edition Third edition.
Description x, 229 pages : illustrations ; 23 cm
Note Includes index.
Contents How to get maximum value from this book -- Preface -- Step 1. Putting together the right message -- Step 2. Presenting your message -- Step 3. Picking the right targets -- Step 4. Proving your case -- Step 5. Putting your best foot forward -- Step 6. Getting free advertising -- Step 7. Malibuism--becoming hot -- Step 8. "Poor boy" marketing strategies -- Step 9. Maximizing total customer value -- Step 10. Fueling word-of-mouth advertising -- Step 11. Creating short-term sales surges -- Step 12. New marketing technologies -- Step 13. How to make the internet work for you / by Corey Rudl, Internet Marketing Center -- Step 14. Avoid employee sabotage : getting employees on the same page -- Step 15. Hiring and firing the experts -- How to get more information from the author? -- Resource directory.
Subject Marketing -- United States.
Sales promotion -- United States.
Direct marketing -- United States.
ISBN 1593374968
9781593374969
Standard No. 9781593374969
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