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Book
Author
Cohen, William A., 1937-
Title
Developing a winning marketing plan / William A. Cohen.
Publication Info.
New York : Wiley, [1987]
©1987
Copies
Location
Call No.
Status
Windsor, Main Library - Adult Department
658.802 CO
Check Shelf
Description
ix, 324 pages : illustrations ; 24 cm.
Series
Wiley series on business strategy
Wiley series on business strategy.
Bibliography
Bibliography: page 283.
Subject
Marketing.
ISBN
0471845299
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