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Author Kerns, Chris.

Title Trendology : building an advantage through data-driven real-time marketing / Chris Kerns.

Publication Info. New York, NY : Palgrave Macmillan, [2014]
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Location Call No. Status
 Newington, Lucy Robbins Welles Library - Adult Department  658.8 KERNS    Check Shelf
Description xii, 234 pages ; 25 cm.
Bibliography Includes bibliographical references and index.
Contents No time like the present -- Relevance is trending up -- Understanding brands on Twitter -- RTM performance for big, known events -- RTM performance for unknown events and daily trends -- Laying a data-driven foundation for real-time -- Aiming for real-time success -- The data-driven RTM process -- The future of RTM.
Subject Marketing.
Internet marketing.
Social media.
Internet marketing. (OCoLC)fst00977272
Marketing. (OCoLC)fst01010167
Social media. (OCoLC)fst01741098
Marketing. (DE-588)4037589-4
Markenpolitik. (DE-588)4144679-3
Soziale Software. (DE-588)7550143-0
Internet. (DE-588)4308416-3
ISBN 9781137479556
1137479558
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