Exceeding customer expectations : what Enterprise, America's #1 car rental company, can teach you about creating lifetime customers / Kirk Kazanjian ; foreword by Andrew C. Taylor.
Take car of your customers and employees, and the bottom line will follow -- To gain a competitve edge, be different -- Never settle for "satisfied" -- Hire and train good people from the ground up -- Treat everyone like an owner -- Form strong partnerships -- Use technology to enhance the customer experience -- Grow smart -- Live your core values.
