| Edition |
First edition. |
| Description |
xxi, 266 pages : illustrations ; 22 cm |
| Bibliography |
Includes bibliographical references (pages [251]-255) and index. |
| Contents |
Part I: Fascinate or fail ; Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack ; How to make your own message more fascinating. |
| Summary |
"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher. |
| Subject |
Marketing -- Psychological aspects.
|
|
Advertising -- Psychological aspects.
|
| ISBN |
9780061714702 hardback |
|
0061714704 hardback |
|
