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Author Garfield, Bob.

Title Can't buy me like : how authentic customer connections drive superior results / Bob Garfield and Doug Levy.

Publication Info. New York, N. Y. : Portfolio/Penguin, 2013.

Copies

Location Call No. Status
 Glastonbury, Welles-Turner Memorial Library - Adult Department  658.8 GARFIELD    Check Shelf
 Manchester, Main Library - Non Fiction  658.812 GARFIELD    Check Shelf
 New Britain, Main Library - Non Fiction  658.812 G18    Check Shelf
 Windsor, Main Library - Adult Department  658.812 GA    Check Shelf
Description 229 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 211-222) and index.
Summary The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.
Contents Good-bye to all that -- The relationship era -- Trust me -- On purpose -- Sustain -- The secret secret -- That thing called like -- The shift -- Do's and don'ts and ... no, really, don'ts -- Bank and trust -- This could be the end of a previously very good relationship.
Subject Relationship marketing.
Business communication.
Marketing.
Social media -- Marketing.
Added Author Levy, Doug. Author.
Added Title Cannot buy me like : how authentic customer connections drive superior results
ISBN 9781591845775 hardcover $25.95
1591845777 hardcover $25.95
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