| Description |
x, 341 pages : illustrations ; 24 cm |
| Note |
Includes index. |
| Contents |
Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space, the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing. |
| Subject |
Internet marketing.
|
|
Marketing.
|
|
Google.
|
| ISBN |
9780071742894 alkaline paper |
|
0071742891 alkaline paper |
|
