Overview: Launch an effective news "campaign" -- Combat the "out of sight, out of mind" syndrome -- Jump start with a marketing plan -- stretching your budget & finding help -- Pinpointing readers' interests -- Mailing list magic -- Six types of newsletter content -- Naming your newsletter -- Copyright overview for publishers -- Where to find great content fast -- Writing newsletter copy that sings -- The sales job of each design element -- "Zone" the prime layout real estate -- Fabulous fax newsletters -- Electrifying E-news -- Around the clock web-site news -- Appendix: Resources.
