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BookBook
Author Fromm, Jeff.

Title Millennials with kids : marketing to this powerful and surprisingly different generation of parents / Jeff Fromm and Marissa Vidler.

Publication Info. New York, NY : AMACOM American Management Association, 2015.

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Location Call No. Status
 New Britain, Main Library - Non Fiction  658.8 F92    Check Shelf
Description xiv, 224 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 203-210) and index.
Contents Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index.
Subject Young adult consumers -- Attitudes.
Target marketing.
Parents.
Generation Y.
Generation Y. (OCoLC)fst01737863
Parents. (OCoLC)fst01053451
Target marketing. (OCoLC)fst01143138
Young adult consumers -- Attitudes. (OCoLC)fst01183068
Added Author Vidler, Marissa.
ISBN 9780814436585 (hardcover : alk. paper)
0814436587 (hardcover : alk. paper)
9780814436592 (ebook)
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