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Book
Author
D'Alessandro, David F.
Title
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.
Publication Info.
New York : McGraw-Hill, [2001]
©2001
Copies
Location
Call No.
Status
Enfield, Main Library - Adult Department
658.8 DAL
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Description
xviii, 185 pages ; 24 cm
Note
Includes index.
Subject
Brand name products.
Product management.
Added Author
Owens, Michele.
ISBN
0071362932
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