| Edition |
1st ed. |
| Description |
viii, 322 pages ; 25 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Women are females first and consumers second -- Women are the mother lode : what they didn't teach you in business school -- Getting to know the locals : a tour of the genders -- The five global trends driving female consumers -- Pink is not a strategy : creating products with a female focus -- Marketing to women : the difference between sex appeal and gender appeal -- The last three feet : fundamentals of selling to women -- We have seen the future, and it is female : applying the knowledge to your business -- The X to Y mencyclopedia : bridging the gender gap, one word at a time. |
| Summary |
A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers. |
| Subject |
Women consumers.
|
|
Consumer behavior.
|
|
Marketing.
|
|
Consumers.
|
|
Marketingpolitik
|
|
Konsumentenverhalten
|
|
Frauen
|
|
Consumer behavior. (OCoLC)fst00876238
|
|
Marketing. (OCoLC)fst01010167
|
|
Women consumers. (OCoLC)fst01177530
|
| ISBN |
9780307450388 (hardback) |
|
0307450384 (hardback) |
|
