| Description |
iv, 203 pages : illustrations ; 19 cm |
| Series |
Non obvious guides |
|
Non-obvious guide series.
|
| Bibliography |
Includes biographical references (pages 195-196) and index. |
| Contents |
The modern crisis of believability -- How to create a marketing strategy -- How to better understand your customer -- How to position your business -- How to build a brand -- How to tell your story -- How to inspire word of mouth -- How to create a marketing plan -- How to create a kick-ass website -- How to use social media -- How to do content marketing -- How to engage influencers -- How to master search marketing -- How to use email and direct-response -- How to buy and use advertising -- How to generate publicity -- How to do event and trade show marketing -- How to measure what matters. |
| Summary |
"Many business guidebooks treat you like a dummy or an idiot. Some even say so on the cover. Not this one. This is a short and easy-to-listen-to guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup."--Provided by publisher. |
| Subject |
Marketing.
|
|
Small business.
|
|
Marketing. (OCoLC)fst01010167
|
|
Small business. (OCoLC)fst01121223
|
| ISBN |
9781940858609 (paperback) |
|
1940858607 (paperback) |
|
