| Description |
vii, 264 pages ; 23 cm |
| Note |
Includes index. |
| Contents |
Getting started -- Taking the mystery out of marketing -- Marketing from within : the heart of your marketing campaign -- Love you, love your brand -- Marketing imperatives -- Ten imperatives of instant marketing success -- Get the right response -- The instant marketing supply kit -- Signature materials -- Brochures -- Almost everything you need to know about creating your website -- Direct mail and email marketing -- Short stash : tip sheets and flyers -- Newsletters -- News releases and other forms of publicity -- Advertising : from newspapers to the airwaves and TV -- Giveaways -- People, places, and things : the ultimate marketing -- Telephone marketing -- The "who" of instant marketing -- Roadside marketing : lobbies, windows, and signs -- The people in the places : marketing face-to-face. |
| Subject |
Marketing.
|
|
Marketing. (OCoLC)fst01010167
|
| ISBN |
9781402208249 |
|
1402208243 |
|
