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BookBook
Author Blythe, Jim.

Title Key concepts in marketing / Jim Blythe.

Publication Info. Los Angeles, Calif. ; London : SAGE, 2009.

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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  658.8 B661K    Check Shelf
Description ix, 219 pages : illustrations ; 22 cm.
Series SAGE key concepts
SAGE key concepts.
Bibliography Includes bibliographical references and index.
Subject Marketing.
Added Title Marketing
ISBN 9781847874986 cased
1847874983 cased
1847874991 paperback
9781847874993 paperback
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