| Description |
x, 242 pages : illustration ; 22 cm |
| Bibliography |
Includes bibliographical references (pages 229-234) and index. |
| Contents |
Why get scrappy -- Attitude. Mindset : choose to play big ; Deciding to go changes the game -- Strategy. Developing your scrappy approach ; Investing in the process ; Cultivating scrappy ideas -- Execution. Risk, mistakes, and avoiding failure ; Scaling a scrappy culture and strategy within an organization ; Leaving room for serendipity ; Execute your plan : put your tush on the line. |
| Summary |
For those times when hard work and persistence just aren't enough, Terri Sjodin offers an inspiring guide to getting scrappy and beating the odds. Terri Sjodin loves scrappy people -- those who beat the odds with a blend of cleverness and fighting spirit. People who see big problems and come up with big solutions. People like the clever Girl Scout who sold 117 boxes of cookies in two hours outside a medical marijuana dispensary, or the entrepreneur who turned his home into an indoor jungle to sell investors on the Rainforest Cafe Restaurant chain. It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance. But today it takes more than just creativity, more than just persistence, more than just a dream to reach big goals -- it takes a mindset and a strategy. Sjodin explains the common elements behind every successful scrappy effort. |
| Subject |
Success in business.
|
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Attitude (Psychology)
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Strategic planning.
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Attitude (Psychology) (OCoLC)fst00820865
|
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Strategic planning. (OCoLC)fst01134371
|
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Success in business. (OCoLC)fst01137062
|
| ISBN |
9781591848356 (print) |
|
1591848350 (print) |
|
9780698411821 |
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