| Edition |
First edition. |
| Description |
xxxiii, 314 pages : illustrations ; 24 cm. |
| Series |
Jossey-Bass business & management series |
|
Jossey-Bass business & management series.
|
| Bibliography |
Includes bibliographical references (pages 297-302) and index. |
| Contents |
Part 1: Culture at the core: creating a passionate corporate culture in the Internet age -- Building a culture for growth -- From building culture to sustaining culture -- Sustaining culture day to day -- From sustaining culture to cultivating commitment through diversity -- Cultivating commitment through diversity -- From cultivating commitment through diversity to leadership practices -- Part 2: Leadership practices: inspiring passion-driven growth -- Living leadership as a person, as a company -- From living leadership to leadership communication -- Leadership communication -- From leadership communication to generating innovation -- Generating ideas and innovation through leadership -- From innovation to management practices for the Internet world -- Part 3: Management practices: bringing passion to the Internet world -- Creating the future with measurement -- From measurement to understanding technology -- Understanding technology and the people who build it -- From understanding technology to marketing -- Marketing: your company's voice, your people's promises -- From marketing and customer experience: to heart of a passion-driven business -- From brand and customer experience to the future -- Dialogue on the future -- Appendix A: Timeless of Schwab's growth -- Appendix B: Schwab's vision, values, and strategic priorities -- Appendix C: Dave's top ten ad tips. |
| Subject |
Business enterprises -- Computer networks.
|
|
Information technology -- Management.
|
|
Internet.
|
| Added Author |
Pearce, Terry, 1941-
|
| ISBN |
0787952737 |
|
