Edition |
First edition. |
Description |
ix, 240 pages ; 22 cm |
Bibliography |
Includes bibliographical references and index. |
Contents |
Introduction -- Finding the trading zone at golden pond -- Ways of winning at win-win negotiation -- Lead them into the trading zone -- Create more value -- Expect the unexpected -- Write their victory speech -- Protect yourself -- Provide leadership -- Acknowledgments -- Notes -- Index. |
Summary |
To return to an earlier era before "win-win" negotiation was in fashion and seek simply to dominate or bully opponents into submission would be a step in the wrong direction--and a public relations disaster. By showing how to win at win-win negotiating, Lawrence Susskind provides the operational advice you need to satisfy the interests of your back table--the people to whom you report. He also shows you how to deal with irrational people, whose vocabulary seems limited to "no," or with the proverbial 900-pound gorilla. He explains how to find trades that create much more value than either you or your opponent thought possible. His brilliant concept of "the trading zone"--the space where you can create deals that are "good for them but great for you," while still maintaining trust and keeping relationships intact--is a fresh way to re-think your approach to negotiating. The outcome is often the best of both possible worlds: You claim a disproportionate share of the value you've created while your opponents still look good to the people to whom they report. Whether the venue is business, a family dispute, international relations, or a tradeoff that has to be made between the environment and jobs, Susskind provides a breakthrough in how to both think about, and engage in, productive negotiations. |
Subject |
Negotiation in business.
|
|
Negotiation in business. (OCoLC)fst01035573
|
ISBN |
9781610394253 (hardcover) |
|
1610394259 (hardcover) |
|
9781610394260 (e-book) |
|