| Description |
xv, 218 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
Pt. I: Introduction. An introduction to games, and why they matter -- Pt. II: Games and customers. Advertising "in" and "around" games ; Advergames ; Adverworlds, Second life, and blurred reality -- Pt. III: Games and employees ; Better employees through gaming ; Three skills for an interconnected world ; Games and recruiting -- Pt. IV: Games and the future of business. Games for work, games at work ; User innovation communities ; Why gamers are better than computers, scientists, and governments. |
| Subject |
Video games industry.
|
|
Target marketing.
|
| Added Author |
Mollick, Ethan, 1975-
|
| ISBN |
013235781X hardback alkaline paper |
|
9780132357814 hardback alkaline paper |
|
