| Description |
x, 324 pages ; 24 cm |
| Note |
Includes index. |
| Contents |
Wally Olins -- Grant McCracken -- Phil Duncan -- Dori Tunstall -- Brian Collins -- Virginia Postrel -- Bruce Duckworth -- David Butler -- Stanley Hainsworth -- Cheryl Swanson -- Joe Duffy -- Margaret Youngblood -- Seth Godin -- Dan Formosa -- Bill Moggridge -- Sean Adams -- Daniel Pink -- Deedee Gordon -- Karim Rashid -- Alex Bogusky -- Tom Peters -- Malcolm Gladwell. |
| Summary |
The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins. |
| Subject |
Branding consultants -- Interviews.
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Businesspeople -- Interviews.
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Brand choice.
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Brand loyalty.
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Product management.
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Brand choice. (OCoLC)fst00837875
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Brand loyalty. (OCoLC)fst00837881
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Branding consultants. (OCoLC)fst01743756
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Businesspeople. (OCoLC)fst00842980
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Product management. (OCoLC)fst01078225
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| Genre/Form |
Interviews. (OCoLC)fst01423832
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| Added Author |
Walker, Rob, 1968- author of foreword.
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| ISBN |
9781621532477 (pbk.) |
|
162153247X (pbk.) |
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