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Book Cover
book
BookBook
Author McGregor, James, 1953-

Title One billion customers : lessons from the front lines of doing business in China / James McGregor.

Publication Info. New York : Free Press, [2005]
©2005

Copies

Location Call No. Status
 Glastonbury, Welles-Turner Memorial Library - Adult Department  658.18 MCGREGOR    Check Shelf
 South Windsor Public Library - Non Fiction  658.18 MCGREGOR    Check Shelf
 Windsor, Main Library - Adult Department  658.18 MC    Check Shelf
Description xix, 312 pages : maps ; 24 cm.
Series A Wall Street journal book
Wall Street journal book.
Note Maps on lining papers.
Bibliography Includes bibliographical references and index.
Contents Cast of characters -- Preface -- Introduction : a startup and a turnaround -- 1. The grand bargain -- 2. Same bed, different dreams -- 3. Eating the Emperor's grain -- 4. Dancing with the dinosaurs -- 5. Caught in the crossfire -- 6. The truth is not absolute -- 7. The best-laid plans -- 8. managing the future -- Acknowledgments -- Index.
Subject China -- Economic conditions -- 2000-
China -- Commercial policy.
China -- Foreign economic relations.
Business enterprises, Foreign -- Government policy -- China.
Investments, Foreign -- China.
Marketing.
ISBN 0743258398 hardcover alkaline paper
9780743258395 hardcover alkaline paper
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