| Description |
243 pages : illustrations ; 23 cm |
| Bibliography |
Includes bibliographical references. |
| Summary |
"[In this] how-to guide, ... Kickstarter campaign manager Derek Miller takes his ... experience and delivers everything you need to know about being a modern entrepreneur in today's global marketplace"--Amazon.com. |
| Contents |
Message. Who cares? ; Campaign research worksheet ; The five eternal questions ; Your message helps protect you ; The five eternal questions worksheet ; Project descriptions that get traffic ; Backer mind reading ; Creating an irresistible campaign video ; Video script worksheet -- Mechanics. Tales from the cryptstarter ; It takes a village to raise a crapload of money ; Bulletproof your campaign ; Setting a goal that won't eat itself alive ; Tiers that sell -- Advanced reward tiers ; Reward ideas worksheet ; Practicing safe stretch ; When should I launch? ; All you pretty things: campaign graphics -- Marketing. Marketing essentials ; Your expanded tribe ; Reviews, quotes, and press ; The magical goodies creator ; Marketing that's actually worth the effort ; How much promotion is too much? ; What's actually working? ; Rogue backers, soaring costs, and black swans -- Post-campaign -- Done -- Appendix -- Contributors list. |
| Subject |
Crowd funding.
|
|
New business enterprises -- Finance.
|
|
New business enterprises -- Management.
|
|
Venture capital.
|
| Added Author |
Pugh, Noelle, author.
|
|
Ho, Joy, illustrator.
|
| Added Title |
$ix figure crowd funding |
|
No bullshit guide to running a life changing campaign |
| ISBN |
9781684152117 (hbk.) |
|
1684152119 (hbk.) |
|
9781641440264 (ebk.) |
|
1641440260 (ebk.) |
|
