| Description |
xii, 235 pages : color illustrations ; 23 cm |
| Summary |
"Entrepreneurial businesses are the fastest growing segment of the U.S. economy as people opt out of a challenging job market, seek to create a craft business "on the side," or pursue post-retirement endeavors. But many people with a terrifically innovative and commercially viable product or service defer their dream out of fear (and perhaps loathing) of number crunching, strategic planning, marketing, and the like. In her popular The Right-Brain Business Plan book, online course, and in-person seminars, Jennifer Lee got creative types over this hump with planning as playful as it is practical. Now with Building Your Business the Right-Brain Way, she guides readers through the next phases of business, from finding and keeping customers, working with staff and vendors, and setting goals to brand building, expanding, and even taking time to celebrate and knowing when to walk away. Worksheets, exercises, and real-world examples help readers use their right-brain strengths to be as successful as they are creative"-- Provided by publisher. |
|
"Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher"-- Provided by publisher. |
| Note |
Includes index. |
| Contents |
Your creative business is a work of art -- Tending your entrepreneurial ecosystem -- Taking a stand and making an impact -- Attracting, engaging, and learning from your right peeps -- Packaging your gifts and crafting your offer -- Let's do launch -- Making more moola -- In good company -- Smooth sailing systems -- Embracing ease. |
| Subject |
Small business -- Management.
|
|
Entrepreneurship.
|
|
Creative ability in business.
|
|
BUSINESS & ECONOMICS / Entrepreneurship.
|
|
CRAFTS & HOBBIES / Reference.
|
|
SELF-HELP / Creativity.
|
|
BUSINESS & ECONOMICS / Home-Based Businesses.
|
|
Creative ability in business. (OCoLC)fst00882438
|
|
Entrepreneurship. (OCoLC)fst00912787
|
|
Small business -- Management.
(OCoLC)fst01121306
|
| ISBN |
9781608682560 (paperback) |
|
1608682560 (paperback) |
|
9781608682577 (ebook) |
|
$21.95 |
|
