Includes bibliographical references (pages [169]-185) and index.
Contents
Can you be a successful entrepreneur? -- Basic rules of business success -- What is a good business opportunity? -- How do you choose the right customers? -- How do you design your product or service? -- What is the right price for your product or service? -- How can you overcome customer inertia? -- How to manage your business -- How do you find and keep good employees? -- How do you manage growth?