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Author Heffernan, Margaret, 1955-

Title How she does it : how women entrepreneurs are changing the rules of business success / Margaret Heffernan.

Publication Info. New York : Viking, 2007.

Copies

Location Call No. Status
 Burlington Public Library - Adult Department  658.022 HEF    Check Shelf
 New Britain, Main Library - Non Fiction  658.0082 H36    Check Shelf
Description xiii, 274 pages ; 22 cm
Bibliography Includes bibliographical references (pages [257]-260) and index.
Contents 1: Fire in the belly, skin in the game -- The need to achieve -- Zeitgeist -- Niche is nice (and margins are marvelous) -- 2: It ain't what we do, it's the way that we do it -- The value of values -- The power of people -- Leadership as orchestration -- Customer love -- Improvisation -- Help! -- Staying power -- Money isn't everything -- 3: The only failure is not to try -- M & A: marriage and acclimatization -- Birth of a saleswoman -- The new norm.
Subject Businesswomen.
Women-owned business enterprises.
ISBN 0670038237
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