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Author Lynch, Liz.

Title Smart networking : attract a following in person and online / Liz Lynch.

Publication Info. New York : McGraw-Hill, [2009]
©2009

Copies

Location Call No. Status
 Rocky Hill, Cora J. Belden Library - Adult Department  650.13 LYNCH    Check Shelf
Description xii, 190 pages ; 23 cm
Bibliography Includes bibliographical references (pages 181-182) and index.
Contents Foreword / Rick Frishman -- Pt. I. Connecting With One's Self: Mastering the Inner Game of Networking -- Ch. 1. Leave Your Resistance at the Door: Letting Go of Beliefs That Sabotage Your Progress -- Ch. 2. Gain a New Perspective: Fresh Insights That Can Change Your Point of View -- Ch. 3. Be Found, Be Personable, Be Credible: Getting the Help You Need Because of the Person You Are -- Pt. II. Connecting One-To-One: Strengthening Your Core Skills and Relationships -- Ch. 4. Wind Up for the Pitch: Presenting Yourself With Clarity and Conviction -- Ch. 5. Reconnect With Raving Fans: Lining Up Support from Your Strongest Supporters -- Ch. 6. Cultivate New Alliances: Building Bridges to New Connections -- Ch. 7. Matter to the People Who Matter to You Seizing Opportunities to Create Value and Help Others Succeed -- Ch. 8. Perfect the Art of the Ask: Getting Help Is Inevitable When You Ask in the Right Way -- Pt. III. Connecting One-To-Many: Opening Doors to Unlimited Opportunities -- Ch. 9. Head for the Limelight: Raising Your Profile to Stand Out from the Crowd -- Ch. 10. Blog for Business: Conversing Around Content and Showcasing Your Expertise -- Ch. 11. Publish Your Perspectives: Staying Top of Mind and in Circulation With E-Zines -- Ch. 12. Leverage Online Communities: Extending Your Reach With Social Networking -- Pt. IV. Connecting One, Two, Three: Taking Action With Your Own Smart Networking Plan -- Ch. 13. Ready, Set, Action a One-Page Plan That Works for You -- Conclusion: Closing Thoughts: Final Lessons and One Last Challenge.
Summary "Packed with powerful strategies tested by years of experience, as well as real-life stories from the field, Smart Networking describes how to integrate face-to-face techniques with a strong online presence. You'll get low-cost marketing tools that are designed to expand your professional circle exponentially."--BOOK JACKET.
Subject Business networks.
Social networks.
ISBN 0071602941 alkaline paper
9780071602945 alkaline paper
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