| Edition |
First edition. |
| Description |
xxx, 446 pages ; 25 cm |
| Bibliography |
Includes bibliographical references (pages [357]-422) and index. |
| Contents |
Prologue: "The company jewels" -- Part One. Sugar. "Exploiting the biology of the child" ; "How do you get people to crave?" ; "Convenience with a Capital 'C'" ; "Is it cereal or candy?" ; "I want to see a lot of body bags" ; "A burst of fruity aroma" -- Part Two. Fat. "That gooey, sticky mouthfeel" ; "Liquid gold" ; "Lunchtime is all yours" ; "The message the government conveys" ; "No sugar, no fat, no sales" -- Part Three. Salt. "People love salt" ; "The same great salty taste your customers crave" ; "I fell so sorry for the public" -- Epilogue: "We're hooked on inexpensive food." |
| Summary |
The author explores his theory that the food industry's used three essential ingredients to control much of the world's diet. Traces the rise of the processed food industry and how addictive salt, sugar, and fat have enabled its dominance in the past half century, revealing deliberate corporate practices behind current trends in obesity, diabetes, and other health challenges. Features examples from some of the most recognizable and profitable companies and brands of the last half century, including Kraft, Coca-Cola, Lunchables, Kellogg, Frito-Lay, Nestlé, Oreos, Cargill, Capri Sun, and many more. |
| Study Program |
Accelerated Reader AR UG 10.2 26.0 160486. |
| Subject |
Nutrition -- Economic aspects -- United States.
|
|
Food habits -- Economic aspects -- United States.
|
|
Food industry and trade -- United States.
|
| ISBN |
9781400069804: $28.00 |
|
1400069807 |
|
