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Author Frank, Thomas, 1965-

Title The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.

Publication Info. Chicago : University of Chicago Press, [1997]
©1997
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Location Call No. Status
 Wethersfield Public Library - Non Fiction  381.3 FRANK    Check Shelf
Description xii, 287 pages, 19 unnumbered pages of plates : illustrations, facsimile ; 24 cm
Bibliography Includes bibliographical references (pages 245-272) and index.
Contents A cultural perpetual motion machine : management theory and consumer revolution in the 1960s -- Buttoned down : high modernism on Madison Avenue -- Advertising as cultural criticism : Bill Bernbach versus the mass society -- Three rebels : advertising narratives of the sixties -- "How do we break these conformists of their conformity?" : creativity conquers all -- Think young : youth culture and creativity -- The varieties of hip : advertisements of the 1960s -- Carnival and cola : hip versus square in the cola wars -- Fashion and flexibility -- Hip and obsolescence -- Hip as official capitalist style.
Subject Marketing -- United States -- History -- 20th century.
Advertising -- United States -- History -- 20th century.
Advertising and youth -- United States -- History -- 20th century.
Consumer behavior -- United States -- History -- 20th century.
United States -- Social conditions -- 1960-1980.
United States -- Social conditions -- 1980-2020
Subculture -- United States.
ISBN 0226259919 alkaline paper
9780226259918 alkaline paper
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