Papers from a series of three seminars on The President's Role in the Development of Private Support, sponsored by the Association of American Colleges.
Bibliography
"President's reading list": pages 49-57.
Contents
The president's management role in development / Norman C. Francis -- Elements of a development program / Arthur C. Frantzreb -- Developing the case and long-range master plan / J. Garber Drushal -- The president's leadership role in motivating trustees, volunteers and donors / Sister Jeanne Knoerle -- The trustee looks at the president in his/her development role / Alfred C. Viebranz -- How to organize and evaluate a development program / Kenneth G. Beyer -- Developing private support: three issues / G. T. Smith.