1. In Sheep's Clothing: Literacy for Sale / Joanne Larson -- 2. Reading, Language Abilities, and Semiotic Resources: Beyond Limited Perspectives on Reading / James Paul Gee -- 3. Reading Research and Skills-Emphasis Instruction: Forging "Facts" to Fit an Explanation / Gerald Coles -- 4. Literacy Packages in Practice: Constructing Academic Disadvantage / Patricia D. Irvine and Joanne Larson -- 5. Success Guaranteed Literacy Programs: I Don't Buy It! / Lynn Asterita Gatto -- 6. Fattening Frogs for Snakes: Virtues for Sale / Patrick Shannon -- 7. Smoke and Mirrors: Language Policy and Educational Reform / Kris D. Gutierrez -- 8. Look, the Emperor Has No Clothes: An Educator's Guide to Choosing Cost-Effective Literacy Programs / Brian O. Brent.