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Author Tomes, Nancy, 1952- author.

Title Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.

Publication Info. Chapel Hill : The University of North Carolina Press, [2016]

Copies

Location Call No. Status
 Enfield, Main Library - Adult Department  368.38 TOM    Check Shelf
 New Britain, Main Library - Non Fiction  368.382 T59    Check Shelf
 Windsor Locks Public Library - Adult Department  368.382 TOM    Check Shelf
Description xviii, 538 pages ; 25 cm.
Series Studies in social medicine
Studies in social medicine.
Bibliography Includes bibliographical references and index.
Contents Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette.
Subject Medical care -- United States -- History.
Consumer-driven health care -- United States -- History.
Medicine -- United States -- Marketing -- History.
Delivery of Health Care -- history.
United States.
Community Participation -- history.
History, 20th Century.
Marketing of Health Services -- history.
ISBN 9781469622774 (hardcover) (alkaline paper)
1469622777 (hardcover) (alkaline paper)
9781469622781 (electronic book)
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