Includes bibliographical references (pages 207-220) and index.
Contents
Eight keys to ending poverty -- Only business can end poverty. "The poor are very different from you and me" ; What is poverty? ; What can government and philanthropy do? ; Why business is best equipped to fight global poverty -- Zero-based design and the bottom billions. What to do before you launch your business ; The ruthless pursuit of affordability ; Zero-based design in practice : low-cost drip irrigation ; Design for the market ; Zero-based design in practice : a cautionary tale ; Design for scale ; Zero-based design in practice: safe drinking water for small villages ; Design for delivery the last 500 feet ; Building a mission-driven global business -- Opportunities abound. It's your turn now.
