| Description |
xvii, 396 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 379-388) and index. |
| Summary |
Wedgwood has been one of the most recognizable brand names in the world for more than two hundred years--the epitome of quality and luxury--and is also the Enlightenment's most remarkable success story. Born into a poor family of potters, Josiah Wedgwood amassed a fortune that would today make him a billionaire, and created a multinational corporate empire. He combined rationality with bold experimentation, revolutionizing the business model of his time with a series of innovations: organizing skilled labor in one of the world's earliest factories; encouraging employee loyalty by offering long-term contracts that included health insurance and pension plans; and changing the very notion of shopping by utilizing showrooms and traveling salesmen. |
| Contents |
Rivalry, 1730-1763 -- History, 1764-1769 -- Rebirth, 1769-1776 -- Wealth, 1776-1795. |
| Subject |
Wedgwood, Josiah, 1730-1795.
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Potters -- Great Britain -- Biography.
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Industrialists -- Great Britain -- Biography.
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| ISBN |
0670033464 (acid-free paper) |
|
9780670033461 (acid-free paper) |
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