| Description |
xxii, 250 pages, 16 unnumbered pages of plates : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 237-238) and index. |
| Contents |
Origins -- Arthur Guinness, brewer -- A family business -- Generations and dynasties -- Bottlers and the export trade -- Building sales while building rails -- A public company -- The Guinness world travellers -- To the ends of the earth, and Manchester, too -- War at home and abroad -- Trouble, triumph, and the toucan -- Brewed in Britain and America, too -- World War II -- The postwar years -- Great men and great ideas -- A family business at two hundred -- Nitrogenation, the really great idea -- A lager called Harp -- Into Africa, Malaysia, and beyond -- Diversification and expansion -- The watershed decade -- A widget in the pint -- A growing company and the perfect pint -- Guinness in the twenty-first century -- Inside the gate with the master brewer -- Epilogue : the world's greatest beer. |
| Subject |
Guinness (Firm) -- History.
|
|
Brewing industry -- Ireland -- History.
|
|
Guinness family.
|
| ISBN |
9780470120521 cloth |
|
0470120525 cloth |
|
