| Edition |
First edition. |
| Description |
xix, 281 pages ; 24 cm |
| Bibliography |
Includes bibliographical references (pages [261]-267) and index. |
| Contents |
Part I. Coco before Chanel No.5 : Aubazine and teh secret code of scent -- The pretty perfumer -- The scent of betrayal -- An education in the senses -- The prince and the perfumer -- The birth of a modern legend -- Part II. Love and war : Launching Chanel No.5 -- The scent with a reputation -- Marketing minimalism -- Chanel No.5 and the style Moderne -- Hollywood and the Great Depression -- A broken partnership -- In the shadow of the Ritz -- Coco at war -- Coco plays the numbers -- Part III. The life of an icon : An icon of the 1950s -- The art of the business -- The end of modern perfumery -- Afterword. |
| Summary |
"From Tilar Mazzeo, the author of the bestselling The Widow Clicquot, a captivating new book that shares her journey to discover the secret behind the creation, iconic status, and extraordinary success of Chanel No. 5, the world's most famous perfume"--Provided by publisher. |
| Subject |
Chanel No. 5 perfume.
|
|
Parfums Chanel (Firm)
|
|
Perfumes industry -- France -- History -- 20th century.
|
|
Chanel, Coco, 1883-1971.
|
| ISBN |
9780061791017 |
|
0061791016 |
|
