Edition |
First edition. |
Description |
xvi, 495 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 24 cm |
Summary |
Examines the path of Apple after the death of Steve Jobs and how the selection of Tim Cook as his successor led to the prioritization of revenue growth over innovation. |
Bibliography |
Includes bibliographical references (pages 421-479) and index. |
Contents |
One more thing -- The artist -- The operator -- Keep him -- Intense determination -- Fragile ideas -- Possibilities -- Can't innovate -- The crown -- Deals -- Blowout -- Pride -- Out of fashion -- Fuse -- Accountants -- Security -- Hawaii days -- Smoke -- The Jony 50 -- Power moves -- Not working -- A billion pockets -- Yesterday. |
Subject |
Apple Computer, Inc.
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Apple Computer, Inc. -- History.
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Cook, Timothy D., 1960-
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Ive, Jonathan, 1967-
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Computer industry -- United States -- History.
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ISBN |
9780063009813 (hardcover) |
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0063009811 (hardcover) |
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