| Description |
ix, 303 pages : illustrations ; 22 cm |
| Bibliography |
Includes bibliographical references (pages [269]-277) and index. |
| Contents |
Introduction : The perfect fit -- 1. The sans-culottes : before the blue jean -- 2. Tug-of-war : "Those pants of Levi's," and the competition -- 3. Dudes : selling the western frontier -- 4. Modern pioneers : at work and play -- 5. "A Hollywood-style tough" : the 1950s and the fabrication of the teenager -- 6. Classlessness : the politics of fashion -- 7. After the gold rush : stylizing denim -- 8. The diffusion of glamour : designers in the mass market -- 9. "Thought abhors tights" : sex in advertising -- 10. Hand-me-downs : vintage and reproduction -- 11. Wrapped in the flag : "America's gift" in the global era -- 12. Bottoms up : blue jeans at a premium -- Conclusion : The process -- Notes -- Index. |
| Summary |
Includes information on advertising, African Americans, baggy jeans, bell-bottoms, bib-front overalls, branding, Marlon Brando, Calvin Klein, consumer culture, counterculture, cowboys, James Dean, denim, designer jeans, fashion, Gap, Tommy Hilfiger, hippies, Hollywood, Jordache, Ralph Lauren, Lee, Levi Strauss & Co., low-rise jeans, Sasson, Sears, western frontier and western wear, Wrangler, etc. |
| Subject |
Jeans (Clothing) -- History.
|
| ISBN |
1592402143 hardcover |
|
9781592402144 hardcover |
|
