| Description |
470 pages, 16 unnumbered pages of plates : illustrations ; 24 cm |
| Note |
Includes index. |
| Contents |
The unknown McDonald's -- Yes, there is a McDonald -- The salesman -- The franchising derby -- The owner-operator -- Melting pot -- Making hamburgers -- Making money -- The buyout -- Partners -- Going public -- McDonald's East, McDonald's West -- High gear -- Media magic -- "McDonaldizing" the suppliers -- The public challenge -- Checks and balances -- Exporting Americana. |
| Summary |
McDonald's is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing--even in tough financial times. McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Filled with behind the scenes stories, this book offers a look inside this American business success. |
| Subject |
McDonald's Corporation.
|
|
Kroc, Ray, 1902-1984.
|
|
Restaurateurs -- United States -- Biography.
|
| ISBN |
055305127X: $24.95 ($19.95 U.S.) |
|
9780553051278 |
|
